Friday, 12 March 2010

The modern rules of advertising?



Men are tired of their portrayal in advertising, according to a new book by Michael Buerk. But images of men behaving stupidly is not the only cliche which irritates writer John Camm.

Below is the link to an article I read by John Camm about how modern day advertisements seem to consistently follow the same cliches.

http://news.bbc.co.uk/1/hi/4204412.stm